Influencer CRM
Full creator pipeline — from first DM to posted reel and measured ROI. No more DMs to check if Priya posted.
Built for beauty & D2C brands in India
Your entire D2C operation.
One dashboard.
Your influencer chats are in WhatsApp. Your orders are in Shopify. Your tasks are in Notion. And your content calendar is a Google Sheet nobody updates.
BrandOps is the one daily dashboard that replaces all of it — built specifically for Instagram-first beauty and D2C brands.
No credit card · 14-day free trial · Setup in 10 minutes
200+ D2C founders run on BrandOps
app.brandops.app/dashboard
Live
BrandOpsTrusted by founders building:Skincare brandsBeauty brandsHaircare brandsWellness brandsApparel brandsAccessoriesFood & beverage
The problem
You're running your brand from 6 different apps.
Every D2C founder we talked to said the same thing. They're not short on data — they're short on one place to see it all together.
Right now, without BrandOps
Tasks scattered across Notion, WhatsApp, and sticky notes
Creator follow-ups missed because there's no CRM
Order status only visible inside Shopify admin
Content calendar living in a Google Sheet nobody updates
No idea which reel or influencer actually drove orders
Team coordination over Instagram DMs and voice notes
With BrandOps — every morning
One task view — by category, priority, and due date
Creator CRM with auto follow-up reminders
Order pipeline with one-click status updates
5-stage content pipeline with calendar and performance tracking
Analytics that rank creators and reels by real orders driven
Team workspace with activity log and role-based access
There's a better way. One dashboard that actually runs with you — every single morning.
Everything included
Everything your brand needs. Nothing it doesn't.
Every feature was designed around how Instagram-first beauty and D2C brands actually operate — not how a generic project management tool thinks they should.
Content Pipeline
Idea → Drafted → Review → Scheduled → Posted. One kanban for Instagram Reels, Posts, Carousels, and YouTube — with hashtags, captions, and performance tracking built in.
Order Operations
Track every order from pending to delivered without logging into Shopify admin to find the Bangalore order.
Daily Task Center
Content tasks, creator follow-ups, packing reminders, ad changes — categorized so nothing slips through WhatsApp.
Analytics & ROI
Which reel drove the most orders? Which creator gave the best ROI? Operational data, not vanity numbers.
AI Operations Assistant
Daily briefings, viral hook suggestions, creator insights, and workflow recommendations — powered by your live data.
Influencer CRM
Stop asking “Did Priya post yet?”
BrandOps tracks every creator through your pipeline — from the first DM to the posted reel and the revenue it drove. No more digging through WhatsApp.
7-stage creator pipeline
Not Contacted → Reached Out → Negotiating → Agreed → Product Sent → Waiting for Reel → Reel Posted
Smart follow-up reminders
Set a follow-up date on any creator. BrandOps surfaces who to reach out to today — every morning.
ROI measurement per creator
Track product cost vs. reel views vs. orders driven. Know exactly who to work with next season.
Content pipeline
From the first idea to the posted reel — in one view.
Your content doesn't go from “idea” to “posted” in one step. BrandOps has 5 stages for how content actually gets made — Idea, Drafted, Review, Scheduled, Posted — so nothing falls through the cracks.
Idea → Drafted → Review → Scheduled → Posted
The exact stages your content goes through across Instagram and YouTube, finally visible in one board.
Captions, hashtags, and media URL on every card
Everything your team needs to publish is attached directly to the piece — no hunting in shared drives.
Board, Calendar, and Performance views
Switch between the kanban board, a monthly calendar, or a performance table sorted by views — all from the same page.
Log metrics after posting
Track views, reach, saves, likes, shares, and engagement rate directly on each posted piece.
Analytics
Know exactly which creator and reel drove actual revenue.
Not vanity metrics. Not follower counts. BrandOps tracks revenue, orders, and ROI — so you can decide who to work with next season based on data, not gut feel.
12.4x
Best creator ROI tracked
8.2L
Highest reel views tracked
23%
Avg revenue growth in Week 1
68%
Avg creator-to-reel conversion
Team collaboration
Manage with your team, not around them.
Invite your ops person, content lead, or VA to your workspace. Everyone sees what's relevant to them. No more forwarding spreadsheets.
Role-based access (Owner / Admin / Member)Task assignment per team memberReal-time activity feedEmail invitationsShared creator CRMShared content pipeline
Real founders. Real results.
We built BrandOps because founders kept telling us the same story — too many tools, no single view.
“I used to start every morning by opening 8 different tabs. Now I open one. The influencer CRM alone saved me probably 3 hours a week. I actually know which creators are posting and which are ghosting me.”
“The content pipeline changed how my team operates. We can see at a glance what's stuck in editing, what's ready to post, and which reel performed best last week. Before BrandOps, that was 4 separate tools.”
“As a beauty founder managing 80+ creators, the follow-up feature is everything. BrandOps tells me exactly who to reach out to today. My creator-to-reel conversion went from 58% to 84% in the first month.”
Simple pricing. No surprises.
Start free for 14 days. No credit card. Cancel anytime.
Starter
Perfect for solo founders managing their first 50 creators.
₹999/month
+ GST · 14-day free trial
- Daily dashboard
- Task management
- Influencer CRM (up to 50)
- Content workflow
- Order tracking
All plans include a 14-day free trial. Pricing in INR, exclusive of GST.
FAQ
Questions we get asked a lot
Still not sure? Email us directly and we'll reply within a few hours.
What is BrandOps and who is it built for?
BrandOps is the daily operations dashboard for Instagram-first D2C brands — beauty founders, skincare brands, apparel startups, and small D2C teams. It replaces Notion, WhatsApp groups, and spreadsheets with one focused command center for influencer CRM, content, orders, and analytics.
How does the influencer CRM work?
Every creator has a profile with their follower count, contact status (7-stage pipeline), product sent, reel posted, and performance data. You set follow-up dates, and BrandOps surfaces who to reach out to today. The analytics tab ranks creators by views-per-rupee so you know who to work with again.
What does the content pipeline look like?
A 5-stage kanban: Idea → Drafted → Review → Scheduled → Posted. Supports Instagram (Reels, Posts, Carousels, Stories) and YouTube (Shorts, Full Videos). Every piece carries its caption, hashtags, scheduled date, and creator tag. Switch between board, calendar, or performance views. Once posted, log views, reach, saves, likes, and comments directly on the card.
Does BrandOps work with Shopify or Instagram?
Manual order entry is currently supported — fast enough for brands under 200 orders/day. Shopify sync and Instagram Insights API are on the roadmap. You'll be notified the moment they ship.
How much does BrandOps cost?
Starter at ₹999/month for solo founders. Growth at ₹2,999/month for teams up to 5. Agency at ₹9,999/month for multi-brand workspaces. Every plan includes a 14-day free trial with no credit card required.
Can my team collaborate on BrandOps?
Yes. Growth and Agency plans include team workspaces with role-based access — Owner, Admin, and Member. Tasks can be assigned, the activity feed shows what everyone's done, and you can invite team members with email invitations.
Is BrandOps available on mobile?
Yes. BrandOps is a PWA you can install on your phone from Chrome or Safari. The mobile experience has a dedicated bottom navigation designed for daily check-ins — tasks, orders, content, creators — without needing your laptop.
How long does setup take?
The guided onboarding takes under 10 minutes. Add your brand name, niche, first creator, and first task. Your dashboard is fully ready after that — no data migration, no IT team, no complexity.
Learn how it works
Step-by-step guides for every part of BrandOps.