Operations software built
for the way D2C actually works.
BrandOps was born from a specific frustration: running a D2C brand means living across WhatsApp, Notion, Shopify, and three spreadsheets — none of which talk to each other. We built the daily command center we wish we had.
200+
D2C founders
10,000+
Creator profiles managed
India-first
COD, WhatsApp & INR native
14-day
Free trial, no card needed
The problem we solve
Running D2C without BrandOps looks like this.
Every D2C founder we've spoken to has some version of these three conversations every week. They're not productivity problems — they're tooling problems.
Influencer outreach scattered across WhatsApp, DMs, and email
"Did we confirm the fee with @glowwithtara? Which chat was that in?"
Order status living in a Google Sheet nobody keeps updated
"How many COD orders are still unconfirmed? Someone check the sheet."
A content calendar that's always two weeks behind reality
"Is Friday's reel in edit or still waiting for the hook copy?"
What BrandOps does
Six modules. One dashboard.
Each module is purpose-built for D2C operations — not adapted from generic project management tools.
Influencer CRM
Track every creator from first DM to reel posted. Full pipeline view — no WhatsApp digging required.
Content workflow
Move content from Idea → Script → Shoot → Edit → Posted. Your team always knows what's blocking what.
Order operations
Daily order dashboard with COD confirmation, packing, shipping, and return tracking in one place.
Analytics
Revenue trends, fulfillment rates, content performance, and creator ROI — all from your own data.
AI assistant
Daily briefings, content hook ideas, influencer outreach templates — powered by Claude.
Team tasks
Cross-functional tasks across content, influencer, ads, support, packing, and shipment. One place.
Who it's for
Instagram-first
D2C brands.
If your brand does creator-led marketing, sells direct on Instagram, and runs a small team juggling too many tools — BrandOps is for you.
Beauty & skincare
Glow serums, sunscreens, face washes — brands selling direct via Instagram.
Fashion & lifestyle
Ethnic wear, western, accessories — drops and restocks managed by a lean team.
Home & living
Decor, wellness, kitchen — brands with a strong Instagram presence and repeat buyers.
Food & health
Snacks, supplements, health foods — subscription and one-off D2C brands.
What we believe
Our values
Founder-first
Every feature is validated against one question: does this save a founder real time today? If not, we don't ship it.
Radical simplicity
Complexity is easy. Building something focused and simple is genuinely hard. We choose hard every time.
Honest AI
AI is a tool, not magic. We're transparent about what our AI does and doesn't do — and what data it touches.
Built for India
COD workflows, INR pricing, GST invoices, WhatsApp ops. We didn't retrofit a Western SaaS — we started from scratch.